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Mark-Hans Richer – We aren’t an auto brand

Mark-Hans Richer knows his audience By: Michael McCarthy Mark-Hans Richer Explains Why the Motorcycle Marque Is More About Lifestyle Than Transportation Harley-Davidson CMO Mark-Hans Richer prides himself on using nontraditional marketing to reach motorcycle customers. Most recently, he pulled off a high holy day of event marketing by having Pope …

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110 Jobs saved at Harley-Davidson’s Australian New Castalloy plant

Harley-Davidson’s New Castalloy Adelaide factory to stay open Australia – The number one maker of cruiser bikes, Harley-Davidson, has reversed it’s decision to close Adelaide Australia’s New Castalloy wheel manufacturing facility thereby saving 110 jobs, although approximately 90 employees were let go in the restructure. Harley-Davidson inked a renewed four …

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Harley-Davidson demographics are changing

Harley-Davidson demographics change as baby boomers age By James B. Kelleher, Reuters Updated:   06/21/2013 01:33:30 PM EDT Unless the Milwaukee-based company began to attract younger riders and penetrate new markets, analysts warned the waning of its overwhelmingly white, male and middle-aged base would hurt sales in North America, where …

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Polaris aims for Harley-Davidson with revived Indian Motorcycle

Polaris aims for Harley-Davidson with revived Indian Motorcycle Jeff Engel Reporter- The Business Journal Indian Motorcycle might be America’s oldest motorcycle brand, but Harley-Davidson Inc. has the market cornered. So can Polaris Industries Inc. eat into Milwaukee-based Harley’s market share? It certainly seems Polaris thinks so, or at least is …

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Ray Drea – The Successor To Willie G.

The Man Who Replaced Willie G. – Ray Drea by Bryan Harley  Cruiser Editor – Motorcycle-USA.com It’s impossible to replace a legend. And Willie G. Davidson is a legend. He helped save the company from the dismal AMF years and his styling influence can be seen on just about everything that’s …

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Hedge Funds Are Betting On Harley-Davidson

Hedge Fund Portfolios Now Including Harley-Davidson By Arnold Frias  for InsiderMonkey   Harley-Davidson, Inc. (NYSE:HOG) was in 30 hedge funds’ portfolio at the end of March. HOG has experienced an increase in hedge fund interest of late. There were 27 hedge funds in our database with HOG positions at the …

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Harley-Davidson and Miller High Life make Beer together!

Harley-Davidson, Miller High Life celebrate 110 years with commemorative products Harley-Davidson Inc. and Miller High Life are each celebrating 110 years in 2013 and have struck a partnership.   by Jeff Engel Reporter- The Business Journal Miller High Life and Harley-Davidson Inc., both celebrating 110th anniversaries this year, have struck …

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Harley-Davidson Production Numbers From 1903 – 1990

Harley-Davidson’s success is due to the reliability of the bike in its day coupled with aggressive advertising and carefully selected, tight-knit dealer networks Production Numbers Reflect Every Unit Being Sold YEAR – NUMBER SOLD 1903 3 1904 50 1907 152 1908 456 1909 1,149 1910 3,168 1920 28,189 1930 17,422 …

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