Harley-Davidson, Miller High Life celebrate 110 years with commemorative products
Harley-Davidson Inc. and Miller High Life are each celebrating 110 years in 2013 and have struck a partnership.
by Jeff Engel
Reporter- The Business Journal
Miller High Life and Harley-Davidson Inc., both celebrating 110th anniversaries this year, have struck up a partnership celebrating their history.
On Wednesday, Bill Davidson, vice-president of the Harley-Davidson Museum and great-grandson of Harley-Davidson co-founder William A. Davidson, officially kicked off the multi-year partnership with Miller High Life by helping brewmasters make a batch of the Champagne of Beers.
Besides the special batch, which won’t be specially marked when distributed, commemorative Harley-Davidson designs will be featured on Miller High Life cans and packaging and customized Harley-Davidson motorcycles with Miller High Life graphics will be sold at participating retail stores.
“It’s incredible to think that Harley-Davidson and Miller High Life were born on the same stretch of road 110 years ago,” Davidson said. “This partnership and our 110th Anniversary events in Milwaukee celebrate our common bonds, our shared history and our bright futures.”
Harley-Davidson’s global 110th Anniversary celebration will culminate with a major event and concerts in Milwaukee over Labor Day weekend.