Harley-Davidson Judgement Day III Winners
Morgan and Wacker (Brisbane), Fraser Motorcycles (Wollongong) and Fraser Motorcycles (Sydney) crowned in customization competition
Harley-Davidson® has announced the winners of its legendary customisation competition, Harley-Davidson Judgement Day III.
Brisbane-based Harley-Davidson® dealer, Morgan and Wacker took home the leading prize for Best Overall Customisation – with Fraser Motorcycles in both Sydney and Wollongong honoured in the Best Paint and Best Budget Customisation categories respectively.
Beating 38 entries from dealerships across Australia and New Zealand, Morgan and Wacker prevailed to win the highly-coveted accolade for its Hold Fast Fat Boy® Lo which embraced the competition’s theme of freedom of expression and tattoo culture.
The Hold Fast entry, featuring an electric green skull and smoke paint scheme, also boasts a myriad of Genuine Motor Parts & Accessories from Harley-Davidson’s Burst and Edge Cut collections to complete the look.
Morgan and Wacker General Manager Paul Lewis commented on the major win: “Harley-Davidson has a rich culture of customisation; the brand sets the bar high, which means you’re competing with the best in the business.
“It’s truly a great honour to be crowned the king of customisation in this competition. The Judgement Day III award recognises the hard work and creativity we put into our customisation projects,” said Lewis.
Triumphing in the Best Paint category was Wollongong-based Fraser Motorcycles with a bespoke paint customisation named, Woody. The Softail® Slim™ customisation was inspired by the age of Americana and features a two-tone brown and wood-styled, old-school paint scheme. The distinctive paint is complete with cartoon characters of Popeye the Sailor Man and Woody Woodpecker on the fenders, as well as a pin-up girl tattoo on the tank.
Fraser Motorcycles (Wollongong) General Manager, Mitchell Clarke said: “Tattoo culture and freedom of expression are synonymous with Harley-Davidson so reflecting this in the paint we designed for Judgement Day III was a challenge we duly accepted.
“We wanted to create something fun and unique so are thrilled that we were able to create an award-winning design which uniquely sets this bike apart,” Clarke continued.
Succeeding in the final category of Best Low Budget Customisation was Fraser Motorcycles in Sydney for its Rum Smuggler Softail® Slim™ overhaul. Featuring a brown-leather solo spring saddle and matching genuine Harley-Davidson® swingarm saddlebag, the design adopts a blacked-out, minimalist image. A traditional skull and crossbones fly on the bike’s tank and rear fender to add a suitable touch.
Greg Ryan, General Manager for Fraser Motorcycles (Sydney) said: “It is fantastic to be a Judgement Day III winner and be part of an exclusive group of dealerships that share the title. We pride ourselves on our custom treatments and are honoured that this was recognised by the judges.”
The winners were awarded through the expert decisions of an industry judging panel which included stunt rider and Harley-Davidson® ambassador, Matt Mingay; Barry Goodwin from Men’s Style; Associate Editor of Live to Ride, Greg ‘Loaf’ Risk; and Craig Duff from News Limited’s Cars Guide.
Adam Wright, Director of Marketing for Harley-Davidson® Australia and New Zealand commented: “We would like to thank all the dealers and customers who entered Harley-Davidson Judgement Day III. The competition was extremely competitive this year, with every entry receiving exceptional scores. It is a testament to the creativity and workmanship of all our dealers that our judging panel were so tasked in arriving at a decision.
“We would like to extend our congratulations to the teams at Morgan and Wacker and Fraser Motorcycles in both Wollongong and Sydney. Their efforts in creating three very special customisations that perfectly reflect the competition themes were rightfully rewarded. Each design is the very essence of Harley-Davidson and what we stand for,” continued Wright.
Entries were judged on originality, style and creativity of customisation, as well as the use of Harley-Davidson® Genuine Motor Parts & Accessories, including both cosmetic and mechanical upgrades, paint work and the cost of customisation.