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Harley-Davidson Production Numbers From 1903 – 1990

Harley-Davidson’s success is due to the reliability of the bike in its day

coupled with aggressive advertising and carefully selected, tight-knit dealer networks

Production Numbers Reflect Every Unit Being Sold

YEAR – NUMBER SOLD

1903

3

1904

50

1907

152

1908

456

1909

1,149

1910

3,168

1920

28,189

1930

17,422

1940

10,855

1950

18,355

1960

15,728

1970

28,850

1980

48,181

1990

59,706


QUARTERLY SALES FIGURES

(IN MILLIONS)

MARCH 1997

JUNE 1997

$427.1

$444.1

A 22 percent gain in net income so far in 1997 compared with the first half of 1996 due to an increase in motorcycle production.

Bar-and-Shield

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