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Mark Hans Richer explains his methods and reasons as H-D CMO.

CMO Mark Hans Richer Touts Cloud Sourcing For Ideas

In this interview with Mark Hans Richer, Forbes Magazine digs into the hows and whys of not only Mark’s success but that of his employer Harley-Davidson. After six years as CMO, Mark reflects on his part in the marketing strategies that have driven Harley-Davidson to the top and beyond. Global strategy, gender marketing, and customer involvement are some of the topics at the top of his list.

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